Business Development Manager - Marketing and Business Development Team - Edinburgh

Anderson Strathern is a modern, innovative law firm. We’re proud of our history but firmly focussed on an exciting future, one that embraces technology and smarter ways of working.  We’re independent, and proudly so.   As Investors in People and Investors in Young People Gold award holders, we will support your development and give you opportunities to grow.

Our Team:

Led by the Director of Marketing & Business Development, Suzanne Chaudhry, the Marketing & Business Development team plays a central role in supporting the firm’s growth by driving strategic external and internal communications and marketing and BD activity to strengthen our brand presence and enable lawyers to build meaningful client relationships. The team collaborates across departments to plan and deliver targeted campaigns, events, and content, ensuring alignment with firm objectives and measurable impact.

Hear from our team directly:

“My favourite thing about the team is that we all have the freedom and autonomy to take control of our own projects and grow our skills, it makes the final result very rewarding. I also enjoy the varied skillsets in the team which allow for a great and supportive environment to learn.”

The Role will Involve:

• Making a creative and meaningful contribution to the firmwide BD strategy
• Developing BD plan and agreeing targets for each High Growth Team and department
• Designing tactics for effectively delivering the BD strategy
• Using data to inform, educate and persuade lawyers to influence behavioural change
• Bringing new BD opportunities to departments and advise on tactics for conversion
• Designing, operating and delivering a lead generation and conversion strategy and reporting programme. Ensuring follow-up of incoming leads with partners and lawyers
• Delivering programmes to enable legal teams to develop, track and demonstrate their BD activity with comprehensive follow-up and reporting mechanisms.
• Establishing pipeline processes and KPIs to support new business revenue targets and accurately forecast opportunities from pipeline reporting

As a Business Development Manager, you will be expected to:

• Actively foster good relationships with Key stakeholders across the firm to ensure their engagement
• Monitor and report on competitors
• Develop excellent industry knowledge via networking, training and research
• Line manage a BD Assistant and develop their skills
• Collaborate with the CRM Systems Executive on CRM software development for BD purposes (events, targeted contact, activity and reporting)
• Work with team colleagues on leads, subscriptions, BD content and to help plan content, events and webinars in line with department and firm objectives
• Ensure strategic targeting and engagement with key clients and targets and oversee follow up with leads
• Train team members on BC strategy and tactics

About You:

• Strong influencing and leadership skills
• Excellent communication and organisation skills with entrepreneurial can- do approach and good attention to detail
• Strong business acumen, strategic thinking and commercially
• Alignment with our values especially high integrity and ethics
• Excellent Microsoft/ Technical skills
• Create, confident and collaborative team player who is self- motivated to work independently and autonomously
• Strength in analysing data and using toll to track leads and find opportunities

What you will get in return:

• Opportunity to work with a market leading team on varied and interesting projects
• Opportunity to shape the future BD direction of the business
• On-going career development and progression opportunities
• Supportive and collaborative team culture and work environment
• A competitive salary and benefits package

Anderson Strathern is an equal opportunities employer.  Our policy is to recruit, develop, nurture and retain a diverse workforce following the guidelines of the Equality Act 2010.