- 13 September 2024
When two become one: the risks and opportunities of brand collaborations
Brand collaborations have become a popular method of marketing and brand promotion. These alliances between brands are more than just a trend; they're a powerful tool for innovation across the retail sector.
When brands work together, they open new doors for their trusted audiences. By carefully choosing partners that align with its core values and aesthetics, a brand can create something unique that appeals to both existing and new customers.